
Maybe the books world was right, she thought. Then, on 13 March 2021, she decided to take to TikTok, asking her followers if they would: “read a book about a cursed island that only appears once every 100 years to host a game that gives the six rulers of the realm a chance to break their curses.” One of the rulers must die, the short video revealed, “even as love complicates everything” for the heroine, Isla Crown.Īster didn’t expect much, especially when she checked in a few hours later to see that her post had only clocked up about 1,000 views.

The book had tanked during the pandemic and she had been dropped by her literary agent.

H aving finally published her first novel, Alex Aster was feeling disheartened.
